EatMedia.com: VRM - Vendor Resource Management
Yes, another acronym to share - VRM - Vendor Relationship Management. This one captures the value of the efficiencies of the Internet... making relationships easier. Particularly with the companies that you want.VRM combines a customer-centered philosophy about industry guidelines and the technology platforms for making interactions more efficient and effective. Our clients have asked us to assess the "best practices" being developed from this initiative.
Last week Doc Searls led the CRM = VRM 2010 conference at the Berkman Center at Harvard. Here are notes from the event by Trust Fabric.
Jay Deragon
